Indigenous Marketing

Authors

Natalie Michelle Welch, Seattle UniversityFollow

Abstract

Apprehension of modern business in Indigenous communities has led to the lack of development of concepts like Indigenous marketing. Indigenous marketing is theoretical and practical. This piece will explore the operational definition of Indigenous marketing.

Recommended Citation

Welch, Natalie Michelle (2023) "Indigenous Marketing," Indigenous Business & Public Administration: Vol. 2, Article 3.
DOI: 10.33972/ibapa.26
Available at: https://repository.gonzaga.edu/ibapa/vol2/iss1/3

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.