Marketing is an essential, universal activity common to all individuals and organizations around the world and the long-term success of many businesses and organizations is determined by understanding not only customer preferences and perceptions, but trends and emerging knowledges. Marketing is a critical link between organizations and their environment.

At Gonzaga, students and faculty in the Marketing program focus on a wide variety of topics, including: gathering and interpreting market information, understanding customer decision processes and the influencers of these processes, target market decisions involving segmenting markets and positioning market offerings, marketing promotion and advertising, product design and modification, pricing, distribution of products, and effective managerial decision-making and planning. Marketing knowledge and skills may lead to challenging and satisfying careers in nearly any field including such activities as sales and sales management, advertising and promotion management, retail management and buying, product development and management, public relations, industrial marketing, marketing research, and international marketing.

Visit the Gonzaga University Marketing program website to learn more.


Browse the Marketing Collections:

Marketing Faculty Scholarship