Date of Award

2012

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Alexa Dare

Second Advisor

Dr. David Givens

Abstract

This study investigates the metaphors embedded in President Barack Obama’s speech in Cairo, delivered on June 4, 2009. Mr.Obama delivered his speech at a time when the dissonance between the Muslim world and the West expanded. The rhetor’s motive was to arrest the increasingly compounded atmosphere of rapprochements between the two worlds. The study employed two philosophical foundations, Burkean identification- consubstantiation and Buber’s I-thou personality theory. The two philosophies promote the notion of humankind’s sharing of a bond. The study categorizes the deployment of metaphors into archetypal and transcendent metaphors; the results show that both types of metaphors serve a cohesive function and entail the potential bridging of an ideological or perceived divide that inspires hostilities and conflicts around the world.

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