Date of Award

5-2012

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Nobuya Inagaki

Second Advisor

Dr. Heather Crandall

Abstract

The mainstream media stereotypes Black professional athletes as overly aggressive and more masculine than athletes of other ethnicities. This study examines how three professional athletes, Reggie Bush, Chad Ochocinco, and Paul Pierce use the micro-blogging service, Twitter, to present their own identities through social media. The literature explores online identity formation, parasocial interaction, and masculinity in sports. Fifty Tweets from each athlete were collected, then coded using discourse analysis, and deconstructed through impression management theory with a focus on the dramaturgical perspective. Results reveal that athletes portrayed more individualized identities when their sport was in the offseason, while athletes currently competing Tweeted personal anecdotes less frequently. Findings related to overtly masculine representations were absent; the athletes present online identities inconsistent with media created stereotypes. There was not enough data to claim athletes use Twitter as a venue to intentionally debunk these stereotypes; the author makes recommendations for a future study on the topic.

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