Date of Award

12-1-2012

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Alexa Dare

Abstract

Since the creation of television noticeable effects have been seen in children including imitating violent acts they have seen on television. While it may not be known how deep these effects may be or how changes in television viewing can affect children. This study through the use of cultivation theory, as well as the social learning theory seeks to better understand how parent’s perceptions towards television content can directly affect co-viewing with their children as well as how parenting may be directly affected by something seen or heard on television. Research was conducted through the use of a questionnaire, and concluded that parents perception of television directly affects the amount of co-viewing that is done with their children. Future research in this area is recommended. Including but not limited to a long term study to follow parent’s and their interactions with their children through multiple years.

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