Date of Award

1-1-2012

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. David Givens

Abstract

This thesis examines intercultural perceptions between Americans and Mexicans, and the etymology/implications of the term gringo. Whereas most investigations have focused on the Hispanic experience within the United States, this research asks participants to create a cultural casting of the typical gringo. Historical events combined with current academic literature in intercultural communication theory examine these stereotypes and their implications in a rapidly merging, or mutually integrating society, consisting of the United States and Mexico. The thesis surveys modern Mexican attitudes in regards to their North American neighbors with emphasis on Stella TingToomey’s identify negotiation and face theories. More importantly, the study focuses on the etymology, historical usage and modern implications the word gringo entails in today’s modern Mexico.

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