Date of Award

1-1-2013

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Carolyn Cunningham

Second Advisor

Dr. John Caputo

Abstract

Paralinguistic cues are powerful non-verbal communication elements that have the ability to make even good news sound horrible or bad news more palatable. Drawing upon the hermeneutical phenomenology communication theory of Dilthey (1961) and Shannon’s (1949) communication channel model, this thesis targeted the six primary paralinguistic cues of fluidity, articulation, sonority, tempo, emotion, and dynamic intensity to discover how these cues interact and affect the credibility and palatability of a leader’s message. To facilitate remembrance of these cues, the acronym F.A.S.T.E.D. was coined and used. Three different groups consisting of managers, non-managers, and media and public relations professionals were surveyed to provide a triangulation of the data that helped identify these relationships. Research showed that these vocal cues were every bit as essential to an accurate understanding of the message as the actual words the leader employed to explain and compel both internal and external stakeholders. Further, the study indicates the importance of learning and applying these skills as well as a universality of their existence that transcends language barriers and cultural differences.

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