Date of Award

1-1-2013

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Nobuya Inagaki

Second Advisor

Dr. Pavel Sholssberg

Abstract

Methods of communication are often a significant reason for achieving organizational transformation. The primary aim of this study is to explain a case of organizational transformation by examining the cultural performances of organizational members—particularly the performance of ritual. The Utah State University football program served as the case study while qualitative interviews and narrative research provided the methodology for gathering and analyzing data. Communication expressed in the performance of ritual significantly contributed to fostering an environment of unity and trust within the organization which, in turn, spurred transformation. While rituals were key to fostering this environment, true sincerity from leadership was also necessary to ensure the rituals were effective. The data offered is also evidence that personal identity can be shaped by the organizational experience.

Comments

All rights reserved.

Download

Share

COinS