Date of Award

1-1-2014

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Michael Hazel

Second Advisor

Dr. Kristina Morehouse

Abstract

American news organizations are evolving as new technologies emerge and alter the way information is reported. The same electronic tools that help connect television news providers with their audiences are being utilized internally between managers and employees. Using an electronic survey, face-to-face interviews, and ethnographic based observations, this study set out to determine best perceived communication practices in a television news environment. The research subjects were all employees at one San Antonio television station that for the sake of anonymity is referred to as Station X. Participants were asked their preferred means of communication for resolving conflict or addressing issues internally. The majority of respondents said they preferred face-to-face communication, but were open to the use of electronic communication in certain situations. More than 20 survey participants offered legitimate suggestions for improving communication at Station X. Their feedback, along with survey results, provides valuable ideas for television news managers looking to improve communication in their organizations. The data also provides a strong base for further research into news room communication patterns and conditions that affect those respective techniques.

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