Date of Award

1-1-2014

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Carolyn Cunningham

Second Advisor

Dr. Nobuya Inagaki

Abstract

This project defines how the narrative paradigm can be used with military storytelling to improve the credibility of the U.S. military. Furthermore, it outlines how the American Forces Network (AFN) can model its training with the narrative paradigm to become an innovative organization. The literature review examines the rules that the military has to follow with their stories, the narrative paradigm, transformational leadership and the path to innovation with the intent of creating a path for military Public Affairs leaders to follow while leading an AFN, or any story producing unit. The primary purpose of this project is a completed lesson plan and presentation that can be used by Public Affairs Professionals in the military to teach their troops the Narrative Paradigm and open discussion on how to incorporate it into their stories. There is an abundant amount of research on the narrative paradigm, its uses in the public sector, and its ethical value. However, there is little research or work done on the effects that the narrative paradigm can have on improving credibility through storytelling.

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