Date of Award

1-25-2016

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Michael Hazel

Second Advisor

Dr. Pavel Shlossberg

Abstract

This study investigates digital dating and how men and women function within the phenomena in terms of gendered communication. The theory of semiotics, as described by CK Ogden and Roland Barthes, was used as a frame to analyze photographs, text, and actions among men and women particularly on the application Tinder to understand the construction of gender within a digital dating world. Original research was conducted using 15 participants, 11 female and 4 male, with 15-50 minute interviews, investigating their experiences with symbols and exploring gendered communication and symbols that perpetuate ideas about gender roles within dating in online settings. Results indicated that despite the ever-changing landscape of technology and the “on demand” culture users live in, the symbols and interpretation used on these websites propagated traditional gender roles. The results of this study should be the basis for further research to be done in more diverse online dating contexts.

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