Date of Award

12-11-2011

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Heather Crandall

Abstract

This work examines what rhetorical approaches were used in the devising and delivery of workplace training materials that address intimate partner violence and gender-related power constructs in a predominantly male workplace and why these approaches were chosen. Specifically, this study analyzes the language used throughout the discourse for the purposes of determining how language can shape the perceptions, attitudes, and behaviors of the participants. The data was obtained using the qualitative methods of rhetorical analysis and interviewing. The materials were analyzed and this data was synthesized with the results of interviews with the author of the discourse. Supporting research examines existing systems that reinforce power differentials and concludes that these ideologies are so ingrained in our culture that groups often participate in their own marginalization. Studies further demonstrate how these inequities impact organizational dynamics. Select communication theories were applied to the findings, which upheld the hypothesis put forth by rhetorical theorists such as Kramarae (2005) that language frames perceptions, cultural ideologies and ultimately impacts behaviors. Findings can help us to further understand the power of language and the steps that must be taken to reframe perceptions and alter behaviors relative to gender norming and intimate partner violence in a sustainable way.

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