Date of Award

2014

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Carolyn Cunningham

Second Advisor

Dr. Kristina Morehouse

Abstract

Television plays an integral role in the lives of Americans, regardless of class, ethnicity, gender, race, or religion. Despite the fact that viewership on the major networks has decreased over the years, television continues to be a dominant cultural and informational force that does more than just entertain us -this medium has the power to influence and alter our attitudes, behaviors, perceptions, and actions. Gender bias as a result of gender stereotypes found in television has been an issue of concern for feminist, politicians, and social researchers. Research studies have found that gender stereotypes found in television negatively influence women within society and the impact goes beyond the entertainment industry and the small screen. Although the roles of women have significantly expanded in the past 100 years, feminists continue to question whether these roles reinforce traditional ideologies of gender. A post-feminist framework analyzing gender roles and stereotypes offers insight and also provides historical context about how female gender roles impact women's lives. This thesis examines previous research studies on gender stereotypes found in television and media and seeks to deepen the scope of this topic by looking at gender stereotypes geared towards younger women. Through a qualitative critical discourse analysis of HBO's hit series Girls, this thesis explores how gender stereotypes found in television continue to influence perceptions of women's roles in society as it relates to career and female sexuality. Gender roles of women on television help shape our attitudes and beliefs as well as reinforce our perceptions and expectations for women in society. The findings from this thesis illustrate that despite the many gains women have earned over the years, they continue to face disparities that result from gender bias. In a post-feminist society women are influenced and impacted by gender stereotypes found on television. Analysis of the characters and show themes of HBO Girls highlight contradictory messages on gender roles and associations apparent in the show that reflect feminist and post-feminist ideals.

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