Date of Award

2013

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Heather Crandall

Second Advisor

Dr. Carolyn Cunningham

Abstract

The purpose ofthis study is to examine generational diversity issues within the corporate workplace in order to develop strategies that can be employed to increase intergenerational understanding, morale and, improve productivity. The theory used to frame this study is the Communication Accommodation Theory. This theory allowed for a better understanding of specific challenges and opportunities that can occur when working in a multigenerational workforce. It is important for corporations to effectively address these differences in generations and take advantage of the values and expectations of each generation to keep a happy and healthy workplace. Data for this study was collected through an online survey questionnaire completed by retail banking employees. Findings suggest generational differences do exist and that the corporate workplace can improve morale and productivity by understanding and incorporating these differences.

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