Date of Award

4-2009

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Heather Crandall

Second Advisor

Dr. Michael Hazel

Abstract

Over the past two decades the rate of obesity has increased dramatically in the United States. Awareness of obesity as a public health issue has garnered more attention with American mass media. The purpose of this research study is to determine how the top three circulating magazines in America frame the issue of obesity in relationship to cause and solution and to determine the frame used to present the information to the readers. This qualitative study uses frame analysis to identify dominant frames within these news magazines from November 1, 2006 through November 1, 2008. Results indicate that the magazines predominantly identify the cause and solution to obesity as behavior attributes and they frame the issue of obesity episodically.

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