Date of Award

2016

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Michael Hazel

Second Advisor

Dr. David Givens

Abstract

Given the multitude of clothing options, jewelry, and adornments that exist in the modern world and the variety of colors these artifacts are available in, there is a need to understand the how appearance cues impact impressions. Saussure’s theory of Semiotics was used as the framework for this project as a means to decoding the sign structures associated with appearance cues that influence impressions. This project outlines an active training program that walks students through the semiotic theory, the elements of appearance cues and the resulting impressions that may be formed by artifact choices. The goal of this project is to empower student to make appearance choices that lead them to professional success.

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