Date of Award
5-2010
Document Type
Thesis
Degree Name
Master of Arts (MA)
Specialization
Communication and Leadership
School or Department
School of Leadership Studies
First Advisor
Dr. John Caputo
Second Advisor
Dr. Heather Crandall
Abstract
This study is an ethnography of the North Atlantic Treaty Organization‟s (NATO), “Air Command South” (ACS). Using components from Dell Hymes‟ (1964) Ethnography of Communication, this five month ethnography describes the organization and the communication that occurs within ACS, a multinational and multicultural military extension of NATO. Made up of members from seventeen nations, ACS fosters a uniquely diverse environment where a mix of cultures collide within the organization to create a new organizational culture complete with communication codes, practices, norms, and routines. The review of literature covers subjects and issues that assist in understanding the issues involved in such an ethnography and will highlight culture, national identity, as well as address a debate over cultural units of study. The ethnography offers a conceptual understanding of the organization, leading into communication practices, and finally the revealing of phenomena that occur within the organization. It aims to reveal a unique environment where multicultural diversity thrives and operates on daily basis.
Recommended Citation
Long, Gregory B., "Ethnography of Communication: A case study of The North Atlantic Treaty Organization, “Air Command South”" (2010). Communication & Leadership Dissertations and Theses. 7.
https://repository.gonzaga.edu/comlead_etds/7
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