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International Journal of Servant-Leadership

Abstract

Many corporate executives and business owners would agree that instilling the mission, vision, and values (MVV) throughout an organization can be a monumental task. Not only is it vital for leaders of an organization to communicate the MVV effectively to all staff, but also to engage its employees in the MVV. This research focused on an organization in the healthcare industry that uses the servant leadership model. The research question posed was, simply: How does the organization convey the mission, vision, and values throughout the organization?

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