Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption

Document Type

Article

Publication Title

Journal of Business Research

Abstract

This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in mediating the relationship between concern and behavior, providing an explanation for prior inconsistencies in this relationship. Accordingly, Perceived Marketplace Influence plays a purposeful role in transforming environmental concern into behavior. This project extends previous research on the relationship between values, beliefs, and behavior by showing that one's perception of influence on the marketplace behavior of others significantly influences one's own marketplace behavior. Improved understanding of this relationship provides updated guidance to firms and policymakers for projecting and encouraging sustainable consumption behavior.

Pages

1953-1958

html

DOI

https://doi.org/10.1016/j.jbusres.2013.11.004

Volume

67

Issue

9

Publication Date

9-2014

Keywords

perceived marketplace influence, sustainable consumption behaviors, environmental concern, consumer empowerment, values and beliefs, environmental psychology

Disciplines

Marketing

Comments

Use the link above to view this item in the Foley Center Library catalog.

This item is included in the Center for Climate, Society, & the Environment's Faculty Publications Bibliography.

Find more Climate Studies works by Gonzaga University faculty at the bibliography's home here.

ISSN

0148-2963

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