Document Type

Article

Publication Title

Research in Higher Education Journal

Abstract

This article documents a trip that was made by students from a U.S. University to visit Warren Buffett, a chairman and CEO of Berkshire Hathaway and the third richest man in the world at his Global Headquarters in Omaha, Nebraska. Every year, Buffet invites students from a select number of schools to Omaha to visit with him. In 2011, students from Gonzaga University were fortunate to be invited by Buffet based on new products that they created in an entrepreneurship course. This article discusses the strategy that this university used to get invited to visit Buffet, the activities that occurred throughout the visit, the lessons learned from Buffet. This trip to Omaha entailed visiting two of Berkshire Hathaway's subsidiaries: Nebraska Furniture Mart and Borsheim's Jewelers. The students also participated in a two hour and thirty minute question and answer period with Buffett, went out to lunch with him, and each student and university group had pictures taken with him.

Pages

1-10

html

Volume

16

Publication Date

2012

Disciplines

Management Information Systems

ISSN

1941-3432

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Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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