Date of Award

2012

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Heather Crandall

Second Advisor

Dr. Kristina Morehouse

Abstract

Social media is the newest form of technology to tempt journalists. What is it? How can it be used to bring their information to the consumers? This thesis examines the ability of eight papers in the southwestern corner of New York state to break news on social media like Facebook and Twitter. The study, conducted by a survey of the journalists working for those papers, takes a look at the policies that govern social media within their organization. Through the lens of the agenda-setting theory, the data shows that the rural region of New York state has yet to find a comprehensive policy at any of the newspapers.

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