Date of Award
1-1-2013
Document Type
Thesis
Degree Name
Master of Arts (MA)
Specialization
Communication and Leadership
School or Department
School of Leadership Studies
First Advisor
Dr. Heather Crandall
Second Advisor
Dr. Kristina Morehouse
Abstract
This study seeks to analyze the importance of framing on public opinion. This analysis looks at the characteristics of communication and how they are conveyed. It also seeks to examine underlying themes in cases where public opinion was radically shifted and perceptions changed. This style of qualitative measurement is able to provide suggestions on why a media source would present a specific topic one way and then slant a similar topic in a different manner or format . Mass media is looked at in a critical manner with an attempt to hypothesize as to its purpose in use of framing. In addition, this study recommends further fields of study that could indicate larger effects from purposeful use of framing on population, government, and overall cultural morays.
Recommended Citation
Sowers, Milagros Figueredo, "Rhetoric And Framing: Influence On Public Opinion In The Martin/Zimmerman Case" (2013). Communication & Leadership Dissertations and Theses. 186.
https://repository.gonzaga.edu/comlead_etds/186
Comments
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