Date of Award

1-1-2014

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. John Caputo

Second Advisor

Dr. Giovanni Caputo

Abstract

The standard fundraising model for evangelical outreach ministries typically requires each individual to raise their own support. Under this model, the parent organization will provide no financial support. While this model can be effective it has an over-reliance on soliciting funds from within physical social networks and lacks a blueprint for purposefully integrating technology into the fundraising process. These deficiencies place many volunteers as a disadvantage when it comes to individual fundraising. To help address this problem, a fundraising campaign was developed. With its foundation in the communication theories of social judgment, media ecology and dialogics, the campaign drew from existing research and literature on organizational fundraising best practices. The completed project was a proposed fundraising campaign guide that emphasized identifying donors from across both physical and virtual social networks, gauging donor latitudes, and relationship building. The campaign can be easily used and adapted to fit the specific needs of individual donors.

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