Celebrities in Popular Culture: How their Use of Social Media Contributes to their Success

Author

Caleb Lamont, Gonzaga UniversityFollow

Date of Award

12-21-2014

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Heather Crandall

Second Advisor

Dr. Carolyn Cunningham

Abstract

It is amazing to see the potential impacts social media can have on an individual. If used effectively, social media can transform the way ordinary people live into instant celebrity status. If individuals with talent are not media literate and do not have the knowledge to use the Internet and use social media platforms to showcase their abilities for the world to see, their talent could be going to waste. Social media allows media literate individuals to connect with the world and satisfy any needs or desires that they may have.

Comments

All rights reserved.

Recommended Citation

Lamont, Caleb, "Celebrities in Popular Culture: How their Use of Social Media Contributes to their Success" (2014). Communication & Leadership Dissertations and Theses. 326.
https://repository.gonzaga.edu/comlead_etds/326