Date of Award

12-15-2011

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Nobuya Inagaki

Second Advisor

Dr. Heather Crandall

Abstract

The 21st Century demands the use of technology and the internet to promote businesses and the services or products they provide. It is with this challenge that organizations are faced with how they can compete in their market place with their website. When an organization decides they need to create a website, several questions need to be asked and process structure needs to be created. In a complex organization, one with multiple offices and several employees, the communication process for developing a website can quickly become a multifaceted and unorganized if proper planning and communication tools have not been established. This planning lends itself to decision-making processes that usually involve a team of qualified individuals. This project aims to address the potential pitfalls associated with group decision-making such as rational and nonrational decision-making, how stakeholder involvement can influence the process, and how a quality leader should be established to create a foundation for a successful project.

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