Date of Award

2011

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Tony Andenoro

Abstract

Social media has become a common form of communication for many people and today’s technology enables us to easily access these social media sites and tools. Joseph Walther's Social Information Processing Theory was used as a basis in this study to look at social media as a way to enhance communication in the workplace. This study used survey research to explore employee’s perceptions towards social media use as a form of internal communication as well as how employees are currently utilizing social media. The study found that although people generally have a positive perception about social media, the majority of people not eager to use these tools as a form of internal communication.

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