Date of Award

2012

Document Type

Thesis

Degree Name

Master of Arts (MA)

Specialization

Communication and Leadership

School or Department

School of Leadership Studies

First Advisor

Dr. Alexa Dare

Second Advisor

Dr. Peter Tormey

Abstract

The global economic picture over the past decade has created tough financial times for nations, individuals, and industry in general. With respect to organizations, there is no one single area more affected by devastating economic stress than non-profits. In economically prosperous times, philanthropists and other donors to non-profit organizations are open to, and regularly schedule, donations. However, as financial situations require belt-tightening and acute frugality, donations to non-profits are reconsidered. In light of the slumping economic times, I suggest that non-profit organizations, specifically those supporting laboratory research of debilitating diseases, review their fundraising strategies defining a differentiation strategy that sets them apart. That strategy will be spelled out in a new curriculum which is the primary goal of this project. This project incorporates the phenomenological communication theory and components of the Emotional Intelligence Model theory into a curriculum that empowers staff and volunteers of non-profits to continue to seek operating capital for research labs, which will help bring cures and the resultant hope that cures bring.

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